1. Vogue Living, Australia
Vogue Living Australia (February 2018)
Rachael Fry shares her travel diary from
Palm Springs Modernism Week
Rachael Fry, owner of Criteria Collection—Melbourne’s coolest designer furniture store—has shared her photo diary of Modernism Week in Palm Springs. Growing up in the desert Californian city and having an expert eye for design, Fry has tracked down the must-visit places for every nook of the architecturally-significant city. Photographed on film by Elle Ross for Vogue Living.
Strategy: To shoot ‘Modernist Week’ interiors and exteriors using 35mm as well showcasing Palm Springs quirkiest and least known historical gems. As well as producing content for Criteria’s Instagram and Personal Relations.
Key Press: Palm Springs Travel Guide: Rachel Fry - Vogue Living Australia
Modernism Week through the eyes of Criteria - RUSSH